content strategy

In my last post, Content Strategy is the New Black, I walked through the process of planning for the creation, delivery and maintenance of web content and alluded to its crucial role in User Experience and User-centered Design. But, if you’re new to User Experience and/or Content Strategy (and let’s face it – with both being relatively new-ish to the web scene – you most likely are) then there are probably some parts of the methodology causing confusion.  No stranger to this, for my next article, I wanted to...