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Raising the Usability Ante with Card Sorting

Posted by Caroline Givnish on Thursday, February 16, 2017 - 11:07 Best Practices usability, user testing, user-centered design, user experience, card sorting, information architecture, website design

If your company has a website, you've probably heard the “Usability” buzzword (your site's ease of use) thrown around a lot with the popularity of user-center design – with studies showing its direct correlation to increased ROI.

The objective of any website is to facilitate marketing conversions, whether it's making a purchase, signing up for a newsletter, or lead generation via email/web form (to name a few). In order for your target audience to complete these conversions, it’s...

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User-Centered Design: User Personas vs. User Stories

Posted by Caroline Givnish on Tuesday, July 21, 2015 - 10:47 Best Practices user personas, user stories, ux, user experiece, ucd, user-centered design, content strategy

In my last post, Content Strategy is the New Black, I walked through the process of planning for the creation, delivery and maintenance of web content and alluded to its crucial role in User Experience and User-centered Design. But, if you’re new to User Experience and/or Content Strategy (and let’s face it – with both being relatively new-ish to the web scene – you most likely are) then there are probably some parts of the methodology causing confusion.  No stranger to this, for my next article, I wanted to...

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