Oracle WebCenter Sites has a lot to offer when it comes to delivering targeted content. You can create a market visitor segments with a wide variety of flexibility; define what should be shown and where on the page it should be shown. You can further define these segments based on implicit and explicit criteria. Implicit criteria would include geo-location, time, click stream and search engine referrals for keywords. While explicit criteria includes anything the visitor has decided to share with you (age, gender, hobbies, etc..).

Armed with this information, you can deliver very...