Web Experience Management

Customer experience (CX) is defined by Gartner as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.” Unless you’ve been living under a rock, it’s a term you’re probably pretty familiar with – and it’s even expected to surpass price and product as the key brand differentiator by 2020.

Most organizations understand the importance and ROI of delivering meaningful...

With the steady rise of the "age of the customer," customer experience (CX) has become the new marketing battlefront. In fact, according to a Walker study, CX will overtake price and product as the key brand differentiator by 2020. 

Due to the increasing popularity of hyper-personalized, on-demand services like Lyft and Airbnb, consumers have become accustomed to and now expect seamless, high quality interactions and...

Acquired by BloomReach in late 2016, Hippo exists today as an open-sourced CMS over at onehippo.org. The community site over at onehippo is a great landing area for tutorials, documentation, and an active forum for discussions. Hippo can be seen as a viable open-source option for those shopping for choices; boasting a lasting and continuing development path, being java based, living now as an open-sourced...

What is Multi-site?

Generally speaking, multi-site is a feature that allows for the sharing of web application resources among several websites on a single software installation and provides "easy-to-use" facilities for the creation, management, and maintenance of multiple websites.

Is Multi-site right for me?

Does your organization require the ability to launch new websites quickly?

Is your organization comprised of distinct brands with their own web identity and possibly web/IT staff?

Is business booming and now you need a site dedicated to incoming...