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Brand New: Introducing Function1's New Logo

Posted by Caroline Givnish on Tuesday, April 5, 2016 - 09:10 Function1 function1, Logo, branding, Rebrand, Refresh, design

Since its inception in 2007, Function1 has been represented by two logos, most recently one that lasted us for the past six years. Our previous logo served us well over those six years, but during that time we have been lucky enough to grow and evolve, leaving our logo feeling dated and disconnected with the Function1 of today. At the end of the summer of 2015, we embarked on a rebranding mission, one that we hoped would result in a new logo that more closely aligned with Function1 as we know it.   

 

The Function1...

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Content Strategy is the New Black

Posted by Caroline Givnish on Wednesday, March 4, 2015 - 12:23 Best Practices user experience, content strategy, content marketing, branding, web design

We’ve all heard that Content is King (sounds a little misogynistic if you ask me), so the practice (art, really) of planning, developing and managing your royal highness is the knight in shining armor.

Can You Use it in a Sentence?

So, what exactly is Content Strategy, anyway? If you Google “Content Strategy” you’re sure to find a plethora of definitions and will probably fall down a Wikipedia rabbit hole, so we’ll do the hard work for you. In an interview with...

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In with the New!

Posted by Caroline Givnish on Friday, October 31, 2014 - 13:20 Function1 function1.com, function1, website redesign, makeover, responsive design, redesign, branding, brand awareness

As we welcome a new season, we invite you to enjoy the revitalized Function1.com! At Function1, we practice what we preach. We are constantly evaluating our brand communication efforts and decided it was time to focus on a modernized, refreshed look for our website. We’re still the same, first-rate enterprise technology firm you met seven years ago; we just needed a little facelift to aptly reflect our ever-expanding team and client base.

Our new home page showcases interactive components including a slider feature as well as the highlighted recent blog posts from every service line...

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Colorful Thoughts

Posted by Caroline Givnish on Thursday, October 9, 2014 - 12:59 Best Practices colors, color psychology, marketing, branding, design

Burnt orange autumn leaves. Crystal blue Caribbean waves. Rolling yellow fields of sunflowers. Much like the sense of smell, colors have the ability to evoke powerful and distinct emotional responses. Though sometimes a source of controversy, color psychology as it pertains to marketing can have a persuasive influence on the end consumer (or end user in the case of web design).

Web designers have a lot to consider when it comes to developing their masterpieces, including (but not limited to) content, navigation, accessibility, functionality, responsive adaptation, the list goes on....

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