Customer experience (CX) is defined by Gartner as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.” Unless you’ve been living under a rock, it’s a term you’re probably pretty familiar with – and it’s even expected to surpass price and product as the key brand differentiator by 2020.
Most organizations understand the importance and ROI of delivering meaningful...
Experience. It’s a word that’s becoming more and more ubiquitous, think: User Experience, Digital Experience, Customer Experience, and of course, Content Experience. And for good reason. It’s why for life events like birthdays or anniversaries you’ve probably recently given or received concert tickets, or a subscription box, or if you’re fancy, a trip to somewhere really exotic like Sesame Place (just me?) – instead of the more traditional jewelry or clothing or any other material token of appreciation. Experiences elicit memories that will stay with the recipient for far longer than that...
WCS Engage: Don’t Overload the Mailroom
One of the most useful features in Oracle’s WebCenter Sites is a feature entitled Engage. This feature was vastly improved from previous iterations in WCS 11.1.1.8 and provides the platform with the ability to use market segmentation. Delivering targeted content to a key demographic is the Rubix’s Cube every marketing department is furiously trying to solve.
Although rightfully drawn to this WCS feature, what has the potential to provide a tremendous amount of benefit can often turn into the second coming of...
Burnt orange autumn leaves. Crystal blue Caribbean waves. Rolling yellow fields of sunflowers. Much like the sense of smell, colors have the ability to evoke powerful and distinct emotional responses. Though sometimes a source of controversy, color psychology as it pertains to marketing can have a persuasive influence on the end consumer (or end user in the case of web design).
Web designers have a lot to consider when it comes to developing their masterpieces, including (but not limited to) content, navigation, accessibility, functionality, responsive adaptation, the list goes on....
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