Digital Experience

Localization drives market growth by reaching global customers by breaking down language and cultural barriers. But if delivering a brand-consistent, locally relevant experience sounds daunting, you’re not alone.

To help ease some of that anxiety, here are some things to consider in order to better prepare your team for its localization efforts.

1.     Plan Ahead

“Going into translating support blindly isn’t a good idea for companies that are just starting to know multilingual customer support,” says Patricia Shipley, a marketer at...

Experience. It’s a word that’s becoming more and more ubiquitous, think: User Experience, Digital Experience, Customer Experience, and of course, Content Experience. And for good reason. It’s why for life events like birthdays or anniversaries you’ve probably recently given or received concert tickets, or a subscription box, or if you’re fancy, a trip to somewhere really exotic like Sesame Place (just me?) – instead of the more traditional jewelry or clothing or any other material token of appreciation. Experiences elicit memories that will stay with the recipient for far longer than that...

With the steady rise of the "age of the customer," customer experience (CX) has become the new marketing battlefront. In fact, according to a Walker study, CX will overtake price and product as the key brand differentiator by 2020. 

Due to the increasing popularity of hyper-personalized, on-demand services like Lyft and Airbnb, consumers have become accustomed to and now expect seamless, high quality interactions and...