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Minding the CX Gap in Healthcare

Posted by Caroline Givnish on Tuesday, July 10, 2018 - 10:24 Web Experience Management Digital Experience, CX, Customer experience, healthcare, patient experience, Web Experience Management

Patient expectations are outpacing experience and it's a lose-lose situation for consumers and healthcare organizations alike. Consumer-first, convenience-focused brands in other sectors like retail (Amazon) and travel (Airbnb) are continuing to raise the customer experience (CX) bar and the ...

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Empowering Financial Services Marketers to Build a Better Customer Experience

Posted by Caroline Givnish on Thursday, June 21, 2018 - 11:06 Web Experience Management crafter cms, Customer experience, CX, customer relationships, Digital Experience, DX, financial services

With the steady rise of the "age of the customer," customer experience (CX) has become the new marketing battlefront. In fact, according to a Walker study, CX will overtake price and product as the key brand differentiator by 2020. 

Due to the increasing popularity of hyper-personalized, on-demand services like Lyft and Airbnb, consumers have become accustomed to and now expect seamless, high quality interactions and...

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