Content & Commerce: The Chocolate and Peanut Butter
There are certain things in this world that are just meant to be together. Back in college, I had a professor named Wayne Jackson who summed up a Sony/Phillips platform merger as the “Reese’s Standard.” Both Sony and Philips had brilliant standalone products but the real magic happened when you put them together. He’d preach, “On the one hand, you had Sony; the chocolate. And then over here you had Phillips; the peanut butter. Now bring those two sides together and you have yourself a Reese’s.”
While it wasn’t...