Customer experience (CX) is defined by Gartner as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.” Unless you’ve been living under a rock, it’s a term you’re probably pretty familiar with – and it’s even expected to surpass price and product as the key brand differentiator by 2020.
Most organizations understand the importance and ROI of delivering meaningful...
Patient expectations are outpacing experience and it's a lose-lose situation for consumers and healthcare organizations alike. Consumer-first, convenience-focused brands in other sectors like retail (Amazon) and travel (Airbnb) are continuing to raise the customer experience (CX) bar and the ...
We're thrilled to announce we're joining the Crafter Software ecosystem as an expert consulting and systems integration partner! This partnership brings together two industry-leaders with the goal to deliver complete digital experience solutions throughout the customer journey. We look forward to working with Crafter Software to provide innovative solutions...
Deepica Mutyala wants women (and girls) everywhere to know that we can all win. As a 16-year-old girl growing up in Texas, Deepica found herself with a frustrating problem: not being able to find makeup that was made for her skin tone. She'd leave the store feeling defeated and disheartened, having to settle for a purchase and mixing multiple shades in order to achieve the perfect tint. She vowed to one day create a beauty line for South Asian Women to address this need and ensure that other young girls wouldn't experience the same isolating feelings of exclusion.
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March is Women's History Month; a time for recognizing and reflecting upon the achievements of trailblazing women across the globe. I had the honor of speaking with one such disruptor: Saphia Cadet, Founder and CEO of Lucky Saidaty. Lucky Saidaty is an online community that allows women in the Arab world to connect through its...
When considering search, the first thought is generally SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both involve driving and maximizing the visitors to a site or a given page. However, once they get there, are they getting what they want? Maybe. Can we do more? Probably. How? One way is to factor in the insights from your website search when selecting the content to show them.
We live in a content-centric age where a vast quantity of content is available to everyone. The trick is not only to get people to your site to see your content and show them relevant...
Now you can add Social Media buttons to your web pages in 3 simple steps
Simply log into addthis.com
(Addthis.com is an Oracle publisher personalization company)
1. Use the tool set to create your follow buttons
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